The Portfolio

Where the rubber meets the road.
“A theory or idea that is put to the test to see if it actually works.”

Where the rubber meets the road in our industry is when great ideas become effective executions. Award-winning graphic design, modern and contemporary website development, thoroughly architected marketing strategies and eye-catching advertising campaigns that produce results. 

The heart of every creative agency is the portfolio. The work. This is the tip-of-the-sword. The very moment when the rubber makes first contact with the road. After the sales pitches, the discovery meetings, proposals and rationales… every word spoken, every keyboard stroke comes down to one moment, the reveal.

The heart of every creative agency is the portfolio. The work. This is the tip-of-the-sword. After the meetings, the proposals and the pitch… how does it look? That’s when the rubber meets the road.

Our portfolio stands alone.

2024/2025 Viewbook (course catalogue) for our very good friends at Six Nations Polytechnic

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous  @duguidlaura @mockup.cloud.official @sophiabduguid
Art direction for the Mayor's Gala.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
Ad design for this region's oldest law firm, Waterous Holden Amey Hitcheon, over 100 years and counting 🙂 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
Rally branding / signage.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
15 years ago we said goodbye to our last full-time,  payroll jobs and opened Octopus Red. It continues to be our pleasure to design for this fantastic community ☺️

#DesignLife
#GraphicDesign
#GraphicDesigner
#GraphicArts
#GraphicArtist
#ArtDirector
#Creative
#CreativeDirector
#MarketingFirm
#MarketingCampaign
#AdvertisingCampaign
#AdvertisingFirm
#AdFirm
#LogoDesign
#LogoDesigner
#BrandingFirm
#Branding
#BrandBuilding
#WebDesign
@duguidlaura
@mockup.cloud.official
Draft concept for an upcoming brand package. Working out lines, shape and colour.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest event map and lineup brochure (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival!!

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Minimalist brand identity part 2... packaging material. Still more to come 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest lineup poster design (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival!!

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Minimalist brand identity. More to come 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
Rack card layouts for our very good friends @spartancaninetraining

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign  @duguidlaura @mockup.cloud.official @sophiabduguid
Line up poster for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous #80s  @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny
Custom Norwegian-themed Six of Swords tarot card.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Tarot #TarotCards @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest GO Transit poster design (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival btw 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Brochure layout for the good people at Red Shed Co.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
Direct marketing piece (rack card) for our very good friends at Culture Competency Training.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm #MarketingCampaign #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm #Branding #BrandBuilding #WebDesign #Indigenous @sophiabduguid @duguidlaura @mockup.cloud.official
2023 @soundofmusicfest Gardiner Expressway billboard design (Toronto, Ontario, Canada)... Canada's largest free music festival btw 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Shirt design for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny
Expanded brand identity, business card layouts and marketing collateral for our good friend @natethomastattooer from @bellcitytattoo

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Tattoo #TattooArtist @duguidlaura @mockup.cloud.official @sophiabduguid @ksheptattoos @lucy_tattoos @adamttattoos @richardjamestattooer
2023 save-the-date rack cards for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny
Portfolio

There’s a quote we use around the office quite often, ‘where the rubber meets the road.’ This popular phrase is defined as “A theory or idea that is put to the test to see if it actually works.”

When a client opportunity comes to us it’s our job to take that opportunity and turn it into, not just a cohesive vision, but an actionable reality. Where the rubber meets the road in the creative world is when good ideas become effective executions through award-winning graphic design, modern and contemporary website development, throughly architected marketing strategies whose data informs vibrant and eye-catching advertising campaigns of every shape and size.

The heart of every creative agency is the portfolio. The work. This is the tip-of-the-sword. The very moment when the rubber makes first contact with the road. After the sales pitches, the discovery meetings, proposals and rationales… every word spoken, every keyboard stroke comes down to one moment, the reveal.

The client’s first contact, their first impression of their new look-and-feel. It could be a logo / brand design for a third generation, family-run, three-shift manufacturing facility and we’re about to wrap a fleet of transport trucks in this new branding. It could be a website development project for a local mom-and-pop shop who’s about to launch their first e-commerce platform / e-store.

Or maybe it’s a not-for-profit launching a province-wide awareness campaign using digital billboards, newspaper advertising, google display ad campaigns and social media marketing executions. It all begins with the right look for the right project. Bold, professional executions that grab and hold attention.

Graphic Design, Web Development, Marketing & Advertising Solutions that properly reflect the quality of your business, organization or enterprise.

2024/2025 Viewbook (course catalogue) for our very good friends at Six Nations Polytechnic

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous  @duguidlaura @mockup.cloud.official @sophiabduguid
Art direction for the Mayor's Gala.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
Ad design for this region's oldest law firm, Waterous Holden Amey Hitcheon, over 100 years and counting 🙂 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
Rally branding / signage.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding @duguidlaura @mockup.cloud.official @sophiabduguid
15 years ago we said goodbye to our last full-time,  payroll jobs and opened Octopus Red. It continues to be our pleasure to design for this fantastic community ☺️

#DesignLife
#GraphicDesign
#GraphicDesigner
#GraphicArts
#GraphicArtist
#ArtDirector
#Creative
#CreativeDirector
#MarketingFirm
#MarketingCampaign
#AdvertisingCampaign
#AdvertisingFirm
#AdFirm
#LogoDesign
#LogoDesigner
#BrandingFirm
#Branding
#BrandBuilding
#WebDesign
@duguidlaura
@mockup.cloud.official
Draft concept for an upcoming brand package. Working out lines, shape and colour.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest event map and lineup brochure (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival!!

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Minimalist brand identity part 2... packaging material. Still more to come 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest lineup poster design (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival!!

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Minimalist brand identity. More to come 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
Rack card layouts for our very good friends @spartancaninetraining

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign  @duguidlaura @mockup.cloud.official @sophiabduguid
Line up poster for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous #80s  @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny
Custom Norwegian-themed Six of Swords tarot card.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Tarot #TarotCards @duguidlaura @mockup.cloud.official @sophiabduguid
2023 @soundofmusicfest GO Transit poster design (Greater Toronto Area, Ontario, Canada)... Canada's largest free music festival btw 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Brochure layout for the good people at Red Shed Co.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign @duguidlaura @mockup.cloud.official @sophiabduguid
Direct marketing piece (rack card) for our very good friends at Culture Competency Training.

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm #MarketingCampaign #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm #Branding #BrandBuilding #WebDesign #Indigenous @sophiabduguid @duguidlaura @mockup.cloud.official
2023 @soundofmusicfest Gardiner Expressway billboard design (Toronto, Ontario, Canada)... Canada's largest free music festival btw 😁

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm #LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Festival #ConcertPoster @duguidlaura @mockup.cloud.official @sophiabduguid
Shirt design for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny
Expanded brand identity, business card layouts and marketing collateral for our good friend @natethomastattooer from @bellcitytattoo

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #Tattoo #TattooArtist @duguidlaura @mockup.cloud.official @sophiabduguid @ksheptattoos @lucy_tattoos @adamttattoos @richardjamestattooer
2023 save-the-date rack cards for our very good friends @tkaronto_music_fest 

#DesignLife #GraphicDesign #GraphicDesigner
#GraphicArts #GraphicArtist #ArtDirector
#Creative #CreativeDirector #MarketingFirm
#MarketingCampaign #MarketingMaterial #AdvertisingCampaign #AdvertisingFirm #AdFirm
#LogoDesign #LogoDesigner #BrandingFirm  #Branding #BrandBuilding #Webdesign #indigenousdesign #indigenous @duguidlaura @mockup.cloud.official @sophiabduguid @dyedian @cyn_sage @anishnaabe_candace @conormcsweeny