Marketing is often loosely described as the promotion of products and services. However, this definition doesn’t even begin to scratch the surface of all that marketing entails. Marketing can be an umbrella term that includes promotion, advertising, event (experiential) marketing, public relations, even down to product development and pricing strategies. Ultimately, marketing is about recognizing your brands identity, determining your needs and goals, and staying true to your brand message across all avenues.
Marketing uses thorough market research, and competitive analyses to assess your company’s needs, and then develops/executes strategic plans to help meet those needs and goals. Marketing also includes the collection and assessment of data analytics that will help you track the success rate of your campaigns, insure that brand goals are being met, or alert you to necessary changes to your efforts.
We recognize that your company is your pride and joy, and that’s why staying true to your company’s vision is so important. Marketing helps make that possible, through consistent messaging across all platforms. Marketing should encompass every area of your company, working closely with branding, advertising, public relations, and product development to create a seamless brand perception that rings true to you, in every area.
Now more than ever, consumers are venturing away from traditional brand expectations (a focus only on low prices), and are now placing a higher priority on the impression they have formed on brands. Strong marketing addresses your target audience, and their buying choices to insure that all marketing material is truly connecting with your intended consumer. Using tools like social media marketing, and recognizable branding, allow lasting client-brand relationships to flourish.
For the first time in marketing history, social media has opened up a two-way dialogue, that allows consumers and companies to openly converse. Marketing can also address how to handle these open forums, strategies on how to share your message, and even how to utilize public relations strategies online and in news outlets.
Each brand has very differing marketing needs, which is what makes marketing so vast and exciting. Your company has the ability to explore a multitude of creative solutions, from advertising, web design, branding, social media marketing, video production, experiential campaigns, public relation campaigns and more, that are catered perfectly to meet your company’s needs.