The Team

Creative Communication.

It’s the key to combining winning strategies, branding identities and public relations. Whether you are starting a new business, have an existing business, introducing a new product or service or you have a specific marketing need, we will help you cultivate success.

Octopus Red is an agency in every sense of the word. Full service. interactive and accountable. Every detail we touch must bring your needs full cycle. From logo design to marketing strategies, Octopus Red will walk you through the process of building and maintaining your promotional programs to help you grow your business.

At Octopus Red, our clients are supported by a team of writers, photographers, film makers, graphic designers, web developers, printers and marketing experts that know how to package your needs into presentable, desirable and successful campaigns.

Lucas Duguid

Lucas Duguid
Founder / Creative Director

Octopus Red Founder and Creative Director Lucas Duguid heads up a world-class team of creative professionals. Lucas brings to the table a career in Graphic Design, Web Development, Print, Marketing, Advertising & Public Relations spanning more than 18 years. His focus and his passion is Brantford. Branding, Re-Branding and building public awareness for his clients through both traditional & new media arenas. Lucas is also co-owner of Sophia’s Bakery & Café, Co-founder & Publisher of the Brant Advocate, Co-Host & Producer of Advocate Television, Co-Founder of Tweetstock & Creative Director of ViBrant Magazine.

Paul Smith

Paul Smith
Photographer

After graduating from the Photography Program at Sheridan College, Paul Smith has made a name for himself in Brantford and the surrounding area as the go-to photographer. Paul has covered a lot of local ground in a relatively short period of time. Paul has shot for: The Brantford Symphony Orchestra, Taste of Glenhyrst, Nova Vita, Grandelicious, Brantford Tourism and Mayor Chris Friel to name a few. Paul is the senior photographer and valued member of the creative decision making team at Octopus Red.

Sheldon Ludwig

Sheldon Ludwig
Lead Videographer

After graduating with an honours double major in Film and Communication studies from Wilfrid Laurier University, Sheldon began his own video production company in 2007 called Don Shal Productions. Since then Sheldon has broken his way into the Canadian film and television industry becoming a producer, director and editor on many projects including Canada’s Smartest Person, SUBWAY, Big Brother Canada and Say Yes To The Dress Canada. Octopus Red continues to offer the best in video production, producing 4K multicam set up videos with professional lighting and sound options, alongside top quality graphics, creating a cinematic experience for all.

Tom Tranmer

Tom Tranmer
Back-End Developer

Tom Tranmer’s love of computing developed at an early age and led him to pursue a degree in Computer Engineering & Society in Hamilton, Ontario. Balancing an affinity for technology and the environment has alway been a tightrope that he is happiest walking. The past several years has seen him focus on programming and live application and site hosting for the web, which has led him to implementing some very snazzy designs from some talented designers. This is his first third-person bio since appearing on the theatre stage in Toronto.

Adam McDonald

Adam McDonald
Political Analyst / Strategist

Adam McDonald comes to Octopus Red with 15 years’ experience in research, communications, and policy analysis in a variety of fields, including at Queen’s Park, Imperial Oil, and Canadian Blood Services. He has worked as a senior policy advisor in two separate ministries as well as a political assistant in the offices of three MPPs, including the Chief Government Whip. He has also worked on political campaigns for federal, provincial, and municipal candidates across Ontario.

Adam’s PhD research focuses on the intersection between politics and public policy, giving him a unique view on the world of professional politics. His expertise allows us to assist clients in creating and executing a winning campaign plan whether for political office or government relations activities.

Tina Draycott

Tina Draycott
Political Analyst / Strategist

Tina Draycott’s political interests began at the advent of the dot.com boom, creating brands and website presence for local candidates at all three levels of government. Tina’s experience working on winning mayoral, provincial, and federal campaigns in Brantford, Hamilton, Burlington, and Toronto allowed her to hone her skills in messaging, media communications, and prepping candidates for campaign trail interviews. In addition, Tina has worked for opposition and government MPPs and has experience developing messaging and campaign materials for each side of the aisle.

Tina’s political portfolio is complemented by her experience as an on-air reporter and commentator in local television. She also excels in preparatory, real-time run-throughs with both new and experienced candidates for taped and live interviews on a variety of subjects.