Lynden Park Mall is the first shopping centre in Ontario (and only the second across Canada) to implement organic recycling as a means to reduce the amount of waste going to landfills from the shopping mall food court by 90%. Working closely with Krista Toussaint and Randy Fader of the LPM management staff we came up with the brand “The Zero Waste Program” and the tag “Mission To Zero”. From there the scope of the project expanded to include a logo concept, a table wrap concept / design, banners for the pillars, table talkers as well as the bin faces and back splashes.
Working with Ian Beck of Beck’s Printing Services we printed and installed the vinyl wraps on 71 tables, 6 pillars and 6 bin faces last Sunday night for the soft launch the following Monday. With the official grand opening this Monday we’re holding a press conference at 10:00am in the food court at the Lynden Park Mall.
With the help of Roger Duck of Digital Duck Inc., Federal NDP Candidate Marc Laferriere, Dave Carrol of the Freedom House Church, Trevor Cherewka of Tweetstock / Tik Tok Media, Adam Hislop / Greg McMillan of The Green Hub & Brantford City Councilor Jan Vandersteldt we hope to raise awareness of this program using a variety of Social Networks leading up to and live at the event. Mayor-Elect Chris Friel, The Brant News & The Expositor will also be in attendance.
I’m thrilled and amazed at what a fantastic, progressive program this has grown into. The icing on the cake is that this was a Brantford idea for the people of Brantford using the talents and resources from right here in our great city.
Well done Brantford, well done.