Comliments of the Brantford Expositor…
Even regular users of Facebook and Twitter have much to learn about the benefits of social media. So says Trevor Cherewka, who is organizing the next session of Tweetstock, to be held at Freedom House in Market Square Mall on June 16. Doors open at 4:45 p.m., with the event starting an hour later. “We’re still in the education phase,” he said. “Everybody knows what Facebook is, but they don’t know all of the things they can use it for.”
Tweetstock is an opportunity for the technologically-savvy, and the not-so-savvy, to learn about how social media can improve their business, connect with people, and expand their network, said Cherewka. After demand for the event left standing room only at Tweetstock 4, held in March in the lobby of the Sanderson Centre, Cherewka is promising “more speakers, more screens, and more chairs” at next month’s gathering. Called Tweetstock V: The Art of Community, the event will feature a host of guest speakers, among them headliner Matt Kuznicki, the social entrepreneur behind ChangeCamp, and Julie Cole, cofounder of Mabel’s Labels, Inc. Mabel’s Labels, a Hamilton based company, was founded eight years ago by Cole and a group of her friends. Social media became the basis for the company’s marketing strategy for its “labels for the stuff kids lose.” Other Tweetstock V speakers are Deb Lowther of Ironkids Nutrition, and David Yoon of Ignite Waterloo. Local speakers include technology sales manager Kevin Magee, Josh Bean of the Brantford Arts Block, Captain Kindness Dave Carroll, and Marc Laferriere, who widely used social media during his campaign in the federal election. Cherewka said it’s important to hold Tweetstock events frequently because social media is constantly changing. “It’s such a great learning curve. If we only held events once a year, what we talked about this year would be obsolete the next. “It’s clear that social media is not going away.”
Tickets for Tweetstock V are available at www.tweetstock.ca.They are $20. For $30, participants can also get either a new book called Tweetstock’s Guide to Tweeting, or a Tweetstock T-shirt.