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Tweetstock V is here!

Yet another amazing article by Sean Allen of the Brant News!

After filling the Sanderson Centre lobby to capacity and hosting Canada’s most recognized social media guru as the keynote speaker for Tweetstock IV last November, organizers of Brantford’s signature online networking event have set the bar high for future events.

Trevor Cherewka, Lucas Duguid and Josef Stevens don’t say they are trying to “top” the previous event with Tweetstock V on June 16.

“The event is maturing,” Cherewka said. “We’ve always had different themes and we are staying away from any redundancy.”

The tagline for Tweetstock V is “the art of the community” and Duguid said the 10 speakers lined up are going to touch on a range of relevant subjects from how to use social media for small business and how to affect change in your community.

The keynote speaker, Mark Kuznicki, is the creator of ChangeCamp, a collaborative process for solving difficult problems facing a community.

When the Toronto Transit Commission was looking for a new website, they ended up using a ChangeCamp model to develop the request for proposals to make sure it had the community’s input.

Julie Cole, from Mabel’s Labels, will also be presenting.

Cherewka said the Hamilton-based clothing label company for parents has recently been on the View and makes regular appearances on Regis and Kelly.

“That is what having Scott Stratten at Tweetstock IV has done for us,” he said. “Normally we would have to beg for people like that to come to Brantford, but now it’s just a mention of the fact Scott was here.”

Mabel’s Label has experienced enormous growth since taking its business to social media and the founders won the 2009 RBC Canadian Women Entrepreneur Award.

Tweetstock V will occur less than a year since the first event was held in July of 2010.

Duguid said Brantford has really welcomed the format for the event and has a real appetite for social media.

“In a real way we learned that if you build it, they will come,” he said. “We put 100 people in a room for the first event and I’ll bet 75 of them didn’t know why they were there. By Tweetstock IV we had 250 people all glued to the speakers’ every word.”

The event is gaining enough steam that Cherewka, Duguid and Stevens are able to start giving back. Proceeds from parts of the event will go to supporting the Glenhyrst Art Gallery, Arts After School Kids and the local food bank.

Brantford Tourism is also using Tweetstock V as a springboard to launch their own social media awareness campaign Love My Brantford.

Tweetstock V takes place June 16 at Freedom House Church. Tickets are available online from www.Tweetstock.ca or on Facebook.

The full list of speakers includes: Mark Kuznicki, Julie Cole, David Yoon, Deb Lowther, Marc Laferriere, Matt Scobel, Amanda Kinnaird, Josh Bean, Dave Carrol and Jason Dykstra.

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Tweetstock V just around the corner

Comliments of the Brantford Expositor…

Even regular users of Facebook and Twitter have much to learn about the benefits of social media. So says Trevor Cherewka, who is organizing the next session of Tweetstock, to be held at Freedom House in Market Square Mall on June 16. Doors open at 4:45 p.m., with the event starting an hour later. “We’re still in the education phase,” he said. “Everybody knows what Facebook is, but they don’t know all of the things they can use it for.”

Tweetstock is an opportunity for the technologically-savvy, and the not-so-savvy, to learn about how social media can improve their business, connect with people, and expand their network, said Cherewka. After demand for the event left standing room only at Tweetstock 4, held in March in the lobby of the Sanderson Centre, Cherewka is promising “more speakers, more screens, and more chairs” at next month’s gathering. Called Tweetstock V: The Art of Community, the event will feature a host of guest speakers, among them headliner Matt Kuznicki, the social entrepreneur behind ChangeCamp, and Julie Cole, cofounder of Mabel’s Labels, Inc. Mabel’s Labels, a Hamilton based company, was founded eight years ago by Cole and a group of her friends. Social media became the basis for the company’s marketing strategy for its “labels for the stuff kids lose.” Other Tweetstock V speakers are Deb Lowther of Ironkids Nutrition, and David Yoon of Ignite Waterloo. Local speakers include technology sales manager Kevin Magee, Josh Bean of the Brantford Arts Block, Captain Kindness Dave Carroll, and Marc Laferriere, who widely used social media during his campaign in the federal election. Cherewka said it’s important to hold Tweetstock events frequently because social media is constantly changing. “It’s such a great learning curve. If we only held events once a year, what we talked about this year would be obsolete the next. “It’s clear that social media is not going away.”

Tickets for Tweetstock V are available at www.tweetstock.ca.They are $20. For $30, participants can also get either a new book called Tweetstock’s Guide to Tweeting, or a Tweetstock T-shirt.

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