In the past year, you would be hard-pressed to find anyone in the Brantford area who has raised his public and business profile any higher than Lucas Duguid.
And there are reasons why that has happened for the latest member to join the team at the This Really Old House Goes Green project.
For starters, the man seems to be everywhere. As the owner of Octopus Red, he has vaulted his creative communications agency into the public eye on a myriad of levels – from his involvement in Tweetstock, a social media networking event which began back in 2010 with a small gathering of ‘tweeters’ congregating at The Piston Broke Pub & Grill next to Harmony Square, to his constant online presence on Twitter and Facebook.
But he doesn’t stop there. You’ll find his graphic design/branding work at Lynden Park Mall, where he spearheaded a campaign called the ‘Zero Waste Program’ which introduced organic recycling at the food court. And he was the branding force behind the corporate logo for TheGreenHub.ca website, where TROHGG lives.
So as we begin to proceed in earnest with the ramping up of the TROHGG project, it seemed a perfect fit to bring Duguid into the mix.
In the coming weeks, we will be working together on a brochure, which will explain all the ins and outs of the project, with sponsor options and detailed benefits of participating. When it is ready, we will be circulating it throughout The Green Hub area , both online and in more traditional formats. And we are confident Duguid will be instrumental in drawing maximum attention to the campaign.
“Brantford has always been my home,” he says. “I grew up in a generation in Brantford where cynicism and apathy were considered virtues. I felt differently. I’ve always had a passion for Brant and have always felt this is where I need to be … a place where I can have a lot of impact.” He followed a familiar path – Greenbrier Public School, then on to North Park Collegiate, then Mohawk College. All the while, he was consumed with English and history, with “a great deal of time spent with photography and the visual arts.”
After making a conscious decision to remain in Brantford, while many others like him chose to migrate to larger, more cosmopolitan centres, he honed his craft at Ball Media and Beam Reach Communications before creating his own agency in 2009.
With his wife, Laura, he is also the co-owner of Sophia Gluten Free Foods, another local business where his energy and enthusiasm is evident. ”The business is a passion of ours because it encompasses the very basic of family and feeding your children,” said Duguid, 34. “My daughter was diagnosed celiac (a disease that damages the small intestine and interferes with absorption of nutrients from food) when she was born, which she inherited from her mother. My wife made it her mission to ensure there was always good food for her to eat. This became a passion for the whole family and several years later it became sustainable business venture as well.”
And he doesn’t mince words about the reason for joining TROHGG – “I’m happy to assist any organization that shares with me the goal of a better City of Brantford.”