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Awesome feature in the Brantford Expositor

In the past year, you would be hard-pressed to find anyone in the Brantford area who has raised his public and business profile any higher than Lucas Duguid.

And there are reasons why that has happened for the latest member to join the team at the This Really Old House Goes Green project.
For starters, the man seems to be everywhere. As the owner of Octopus Red, he has vaulted his creative communications agency into the public eye on a myriad of levels – from his involvement in Tweetstock, a social media networking event which began back in 2010 with a small gathering of ‘tweeters’ congregating at The Piston Broke Pub & Grill next to Harmony Square, to his constant online presence on Twitter and Facebook.

But he doesn’t stop there. You’ll find his graphic design/branding work at Lynden Park Mall, where he spearheaded a campaign called the ‘Zero Waste Program’ which introduced organic recycling at the food court. And he was the branding force behind the corporate logo for TheGreenHub.ca website, where TROHGG lives.

So as we begin to proceed in earnest with the ramping up of the TROHGG project, it seemed a perfect fit to bring Duguid into the mix.

In the coming weeks, we will be working together on a brochure, which will explain all the ins and outs of the project, with sponsor options and detailed benefits of participating. When it is ready, we will be circulating it throughout The Green Hub area , both online and in more traditional formats. And we are confident Duguid will be instrumental in drawing maximum attention to the campaign.

“Brantford has always been my home,” he says. “I grew up in a generation in Brantford where cynicism and apathy were considered virtues. I felt differently. I’ve always had a passion for Brant and have always felt this is where I need to be … a place where I can have a lot of impact.” He followed a familiar path – Greenbrier Public School, then on to North Park Collegiate, then Mohawk College. All the while, he was consumed with English and history, with “a great deal of time spent with photography and the visual arts.”

After making a conscious decision to remain in Brantford, while many others like him chose to migrate to larger, more cosmopolitan centres, he honed his craft at Ball Media and Beam Reach Communications before creating his own agency in 2009.

With his wife, Laura, he is also the co-owner of Sophia Gluten Free Foods, another local business where his energy and enthusiasm is evident.
”The business is a passion of ours because it encompasses the very basic of family and feeding your children,” said Duguid, 34. “My daughter was diagnosed celiac (a disease that damages the small intestine and interferes with absorption of nutrients from food) when she was born, which she inherited from her mother. My wife made it her mission to ensure there was always good food for her to eat. This became a passion for the whole family and several years later it became sustainable business venture as well.”

And he doesn’t mince words about the reason for joining TROHGG – “I’m happy to assist any organization that shares with me the goal of a better City of Brantford.”


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Lynden Park Mall web site…

One of the most exciting projects we’ve under taken is the development of the new website for the Lynden Park Mall here in Brantford. Phase one of the site was deployed two weeks ago and already we’re seeing an increase in traffic. Final roll out of phase two will happen early 2011. As always we’ve had a great time working with the staff of Lynden Park Mall and Ivanhoe Cambridge. Stay tuned!

http://www.lyndenparkmall.com/

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The Lynden Park Mall…

Lynden Park Mall is the first shopping centre in Ontario (and only the second across Canada) to implement organic recycling as a means to reduce the amount of waste going to landfills from the shopping mall food court by 90%. Working closely with Krista Toussaint and Randy Fader of the LPM management staff we came up with the brand “The Zero Waste Program” and the tag “Mission To Zero”. From there the scope of the project expanded to include a logo concept, a table wrap concept / design, banners for the pillars, table talkers as well as the bin faces and back splashes.

Working with Ian Beck of Beck’s Printing Services we printed and installed the vinyl wraps on 71 tables, 6 pillars and 6 bin faces last Sunday night for the soft launch the following Monday. With the official grand opening this Monday we’re holding a press conference at 10:00am in the food court at the Lynden Park Mall.

With the help of Roger Duck of Digital Duck Inc., Federal NDP Candidate Marc Laferriere, Dave Carrol of the Freedom House Church, Trevor Cherewka of Tweetstock / Tik Tok Media, Adam Hislop / Greg McMillan of The Green Hub & Brantford City Councilor Jan Vandersteldt we hope to raise awareness of this program using a variety of Social Networks leading up to and live at the event. Mayor-Elect Chris Friel, The Brant News & The Expositor will also be in attendance.

I’m thrilled and amazed at what a fantastic, progressive program this has grown into. The icing on the cake is that this was a Brantford idea for the people of Brantford using the talents and resources from right here in our great city.

Well done Brantford, well done.

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