typography

now becomes then…

Typography in the 1990’s by Ellen Lupton

How quickly “now” becomes “then.” A few weeks ago, I was looking for examples of experimental typography to show to my MFA students at the Maryland Institute College of Art (MICA). I pulled a book off the shelf called Typography Now Two: Implosion, edited by Rick Poynor in 1996. Twelve years later, Typography Now has become a fascinating piece of history, showing us what ambitious, forward-reaching design looked like at a time when the web was just finding its legs, print was digging in its heels, and digital tools had revolutionized our work flow.

Although some of the material in Typography Now Two reeks of grunge mannerisms and digital-effects mania, much of it still looks totally alive. This work was striving to define what was new for its time, and for many pieces, the freshness stamp has yet to expire… read the article

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